ROLE: CREATIVE PRODUCER
UO BASKETBALL
THE CLIENT: Allen Hall Advertising for UO Basketball Team
THE ASK: Increase game attendance by connecting the fans with the players, reminding them that basketball builds communities, that ducks fly together.
THE RESULTS: Campaigns, installations, and showcases
Last year, Oregon Basketball focused on a campaign coining “Fueled by Fans”. This year, we want to bring the energy. We want the atmosphere in Matthew Knight Arena to be electric. We want it to feel on fire. Once this feeling is emulated, the synergy amongst fans and players will be unmatched. We want to be the noise.
This led to the creation of EMU installations, mailers, vinyls, and table tents.
In September, 2024, we began the morning off in Portland for the Jordan Kent kids camp and ended the day with the West Linn showcase. The UO Basketball team arrived to highlight young fans and hype up the community just in time for their season to begin. It was 12 hours of documenting families, conducting interviews, building connections, and of course, embracing basketball.
AHA + ESPN + Oregon Basketball
In February, we had the opportunity to make a commercial that aired on ESPN as well as local television stations. A lot of brainstorming and manpower went into the creation of this.
PRODUCERS: ELIOT CORRELL, SHYLA OQUIRA
DESIGN: COLBY WISSMILLER, DYLAN SQUIRES, TOMMY BOWERS
ART DIRECTION: JADE MERVER, CAMILLE ANDREWS
COPY: MISSY APPEL, FIONA ENGLISH
ACCOUNT MANAGEMENT: GRACE CLARY, ALEX GRAY
PROJECT MANAGEMENT: CONNOR UEYAMA, OLIVIA KOEBERLE
STRATEGY: ZOE DAY
MEDIA PLANNING: KAY PETERS, ALEC DUGGAN, ELISABETH PLUM