I was brought onto this team in February 2024 as a social media strategist. Their instagram was lacking cohesiveness, engagement, and identity. So we changed that with mood boards, mockups, and dozens of rough drafts.

The client told us they wanted a feed that showed who they were without they were in a way that was relatable and warm. I grabbed my camera and went into Tailored on a early Friday morning to document as much as I could.

To celebrate their 10 year anniversary, we planned and launched the “Decade of Drip” campaign, with a promotional event including various physical adverts and executions. Social graphics, vinyls, mirrors, stickers, and more.

On May 3rd, 2024, we opened Tailored at 7:00 am with free drip coffee, balloons, A-frames, and crayon creations to celebrate our client’s 10th birthday.