ROLE: CREATIVE PRODUCER
UO HOCKEY CLUB
THE CLIENT: Allen Hall Advertising for UO Hockey Club
THE ASK: Find a way to give UO Hockey an identity and rising fanbase.
THE RESULTS: The creation and promotion of pregame watch parties with the use of graphics, videos, and physical advertisements.
At the University of Oregon, we take football game days very seriously. The tailgating, the people, the energy, and the atmosphere. How do we create that for Hockey?
As a producer, I take on the role of curating various content in order to promote the team’s events on their social media platforms.
“HOCKEY SOUNDS”
GOAL: amplify the sounds that make hockey so recognizable to showcase what “the making of champions sounds like”.
“RENNIE’S FOOD REVIEW”
GOAL: get people to Rennies for the pre-games and watch parties by making them crave the $8 apps; get audience to love and relate to the people who make the UO hockey team
PRODUCERS: ELIOT CORRELL, SHYLA OQUIRA
DESIGN: STELLA RANELLETTI
ART DIRECTION: SYDNEY TALL
COPY: BELLA BRICK
ACCOUNT MANAGEMENT: CARA THOMPSON & ELLIE SIEDELMAN
PROJECT MANAGEMENT: MAREN FULLERTON & RILEY BLAIR
STRATEGY: RUBY WACHS & SARITA SHARMA
MEDIA PLANNING: JULIA GOLDIN
